with the enlargement of the sphere of competence of buwog group on the german market we were assigned for the redesign of the corporate design.
in the communication it’s a matter of credibility and
trust between the buwog group and its customers:
a transparent mixture of soft and hard facts.
it is important not to dilute hard facts emotionally.
but rather separate the two facts and therefore approach customers and
their needs proactively to give them security.
the claim transport this idea by using two contrasting fonts:
_emotional decision to live
happy -- serif
_clarifying and evaluating the hard facts
rational -- grotesque
along with alexander egger this new design concept was developed and all applications adapted (for nofrontiere design).