isolde fitzel

print / visual identity
augsburg 2004
augsburg university of applied sciences



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print / visual identity
augsburg 2004
augsburg university of applied sciences



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Hotel Schiefes Haus
(crooked house), Ulm

Visual Identity for a Hotel



in the scope of my diploma thesis, i developed the visual identity for the hotel »crooked house« in ulm, located at the fishermans quarter. the hotel was built 1443 and declined it's south end, which stands in a small river, until 8 degrees of inclination. because of that fact it became the most crooked house in world and got an entry in the guiness book of records 1997. therefore the design-concept interprets this usp, the 8°-angle, in the different applications in a playful way, such as stationery, cocktail-cards, greeting cards, folders, guest-present. i also made a theme out of the haptic impressions: raw, sandblasted wood is used for each part of a 11-piece-guest present which results in a 3d-model of the hotel. unfortunately, the project couldn't have been realized with the hotel-owner.