the significant specialty of the signage is its functionality. primarily it’s not managing or guiding, just identifying. the room itself is a daily place to work in and the paths are well-known. visitors will be either guided personally or briefed at the reception desk -- guidance and management become less important.
the system clasps the heterogeneous compononents of the building (patina of the old factory building, modern wooden blocks). a horizontal section through the whole building is used to create a virtual layer that divides the space into different levels and into the upper and lower part of the room (layers run totally different from real floors). the virtual layer remains virtually and manifests itself only on strategicly important axes, that meet ones eyes as a dashed line. this line is directly attached to the architecture and is derived from the visual grammar of the awerner-logo.
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